Latin America`s most prestigious gaming awards ceremony opens popular voting for its tenth edition, introducing pivotal new categories that signal a significant evolution in recognizing the broader digital entertainment landscape.
The **Prêmio eSports Brasil (PeB)**, widely regarded as the most important games and esports award in Latin America, has officially launched the first phase of popular voting for its 2025 edition. From July 24th until August 18th, the public is invited to cast their votes for their favorite personalities across four key categories, marking a deliberate expansion of the awards` scope.
A Decade of Distinction, A Leap Forward in Recognition
As PeB approaches its tenth anniversary, it`s not merely celebrating past achievements but actively shaping the future of gaming recognition. The 2025 edition introduces two entirely new categories that acknowledge the burgeoning world of digital content creation beyond traditional esports competition:
- Best Creator – Short Form: Dedicated to individuals crafting engaging content of up to three minutes in length across their social media platforms.
- Best Creator – Long Form: Honoring those who produce more extensive, narrative-driven content exceeding the three-minute mark.
These additions join the established popular categories of “Craque Betano da Galera” (Fan Favorite Player) and “Streamer of the Year,” offering a more comprehensive platform for the diverse talents that fuel the gaming ecosystem.
Why the Shift? Recognizing the Broader Gaming Universe
Gustavo Freudenfeld, General Director of PeB, articulated the driving force behind these new categories with a refreshing clarity that cuts through any potential academic obfuscation. “The PeB is in constant evolution to keep pace with the transformations of the gamer universe,” Freudenfeld stated. “We have been expanding our operations beyond esports, aiming to recognize voices that move the gaming ecosystem more broadly.”
“For years, we`ve received requests from the community to recognize and reward game content creators in their different languages and formats. The time has come to celebrate these talents, both in short and long-form content. Just as we do with categories like Personality of the Year and Streamers, which are not necessarily restricted to esports, PeB takes another step to reflect the plurality and strength of the Brazilian gaming scene.”
This sentiment underscores a crucial point: the line between “esports” and “gaming content” has become increasingly blurred. A professional player might also be a popular streamer, and a content creator might not compete professionally but influences millions through their unique perspectives and entertainment value. PeB`s move acknowledges that influence and innovation come in many forms, reflecting the true pulse of the gaming community.
The People`s Choice: How Voting Unfolds
The current phase is entirely audience-driven, allowing fans to nominate their chosen personalities. This initial popular vote, which concludes on August 18th, is just the beginning. Following this, the PeB curatorial team will meticulously review the community`s suggestions, sifting through the nominations to compile a refined list. The chosen nominees will then be revealed during the much-anticipated “Live dos Indicados” (Nominee Reveal Live) in early September.
This September event will also kick off the second, more intricate voting phase. Here, a dual assessment system comes into play: the public`s votes will combine with those of a distinguished Superjúri. This panel comprises 60 industry specialists, including seasoned journalists, energetic commentators, engaging streamers, insightful content creators, strategic coaches, and charismatic presenters. Their collective expertise ensures that the awards are not only a reflection of popular sentiment but also a nod to industry excellence.
Celebrating the Best in Brazil and Beyond
PeB 2025 is set to be a vibrant celebration of diversity, representation, and the undeniable expertise within Brazil`s national electronic sports scene. It`s a testament to how far gaming has come, from a niche hobby to a mainstream cultural phenomenon and a significant economic force.
The grand ceremony will culminate on December 18th at the iconic Memorial da América Latina in São Paulo. Fans globally can tune in to witness the unveiling of the champions, with the event broadcast live on SporTV, YouTube, Twitch, and PeB`s official social media channels. It’s an evening that promises to highlight the brightest stars and innovators who continue to push the boundaries of digital entertainment in Latin America and inspire a global audience.
